Art Direction / Design
Uganda’s first-of-its-kind phone service feature that allowed subscribers to hold and send real “cash” via their mobile device. This new concept and technical feature posed a challenge for consumers already skeptical current banking institutions and practices. To ease concerns and gain trust we unpacked the new feature very simply demonstrating real life and relatable scenarios with a series of TV spots, print ads and OOH that championed the benefits from a consumer perspective.
TV
