Experiential, Creative Direction
Activating at Tribeca Film Festival in lower Manhattan we invited festival goers to a stylish creative space that played host to film panels and celebrities, stand up comedic performances, and DJ performance set to curated movie clips. The Stella Studio space allowed consumers to feel part of the movie back lot filled with film-forward engagements, experiences and surprise and delight moments.
The Space
Core Consumer Engagements
Stella Movie Poster
Consumers were invited to design their own movie poster by selecting various iconography to tell their unique story. Once selected their poster was printed and delivered on site.
Stella Sweet Concessions
Stella’s always on movie-inspired concession bar offering an assortment of sweet treat options highlighted in Stella red.
Stella Speakeasy
A bookable VIP experience below the studio inviting guest to discover special Stella infused cocktails and music within a premium and intimate setting.
Program Creative
