Creative Direction, Event Design & Production
To kick-off the Summer, Stella Artois brought fun and a bit of European flair to the New York. Inspired by luxury Riva-style boats found in Europe. Stella Artois turned New York’s East River into its very own East River Riviera. This summertime experience brought a European vacation vibe to the East River so that New Yorker’s could enjoy a taste of the European life, right in their own backyard. Through a collaboration of agency partners Stella activated its experience with a collection of classic, wood-trimmed vintage boats that gave everyday routine commutes a bit of luxe flair. The boats cruised the East River from Brookfield Place in Battery Park City and the ONE°15 Brooklyn Marina in Brooklyn Bridge Park with a Stella styled port on either side where guest enjoyed good food, live music and of course a cold Stella Artois.
