Creative Direction, Event Design
Inspired by the vibrancy of Europe’s most popular port cities, Port de Stella invited guest to savor life the way Europeans do with the people who matter most. Stella’s new multi-hyphenate experiential platform launched over three days at Super Bowl LIV transporting guest aboard Stella’s own custom fleet to discover a port filled with A-list musical talent, celebrity hosted bookable sessions, a shop-able marketplace full of must have style, and top culinary tastings from some of Europe’s best chefs and restaurants at Stella’s pop up dining experience. Port de Stella was a fully immersive destination that delivered a European mindset through a unique brand owned event platform that cut through the clutter during one of the most hyped up events of the year.
Program Overview
+450
Media Placements
496 MM
PR Impressions
3,500+
Attendees
62 MM
Social Impressions
Media Response
“These Brands Said No to Running Super Bowl Commercials” Stella Artois, Burger King and other companies have decided against showing their wares on the year’s most-watched broadcast.”
– New York Times
“Super Bowl LIV: The Best Events During Big Game Weekend In Miami” discover the “Life Artois” through world-class cuisine and style at Port de Stella, a pop-up at The Wharf in partnership with The Infatuation through three, one-night only dining experiences.
– Forbes
“How 9 Brands Without Super Bowl Ads Are Activating at The Big Game” Stella Artois, Pizza Hut, AT&T and more are engaging consumers on Super Bowl LIV weekend
– ADWEEK
Program Creative
