Experiential, Creative Direction

Anheuser-Busch sought to forge an authentic connection with the vibrant Hispanic community. Recognizing that nothing unites this community quite like a spirited “reventón” (party), we rose to the occasion! Behold, Anheuser-Busch’s “Reventón De Verano,” an explosive virtual festival that ignited summer with a star-studded lineup, an exuberant celebration of Hispanic culture, music, and the power of community. The festival featured 6 A-List performers matched with 6 AB-INVEV brands (Stella Artois, Bud Light Seltzer, Estrella Jalisco, Michelob Puro Oro, and Presidente). Each performance highlighted the brand and artist with a unique concept. On launch day, we hosted a Miami viewing party with Lele Pons and AJ Ramos. Leading up to the event, we launched an integrated campaign in both English and Spanish across trade, radio, and social media channels to drive attendance and encourage stocking up for the show.