Experiential, Creative Direction

Client: Stella Artois

Grounded in its purpose of supporting restaurants, while also creating a unique consumer experience that brought people back together in real life, to celebrate ‘a slice’ of NYC’s culture through food, music, art and beer. Stella Artois created Seaport Artois, an unforgettable summer-long pop-up experience in New York, that brought a heartbeat back to one of the hardest-hit industries in the pandemic. As part of Stella’s overarching 360-campaign, “Your Table is Ready,” Seaport Artois invited New Yorkers to rally behind the restaurant recovery and the tables they missed by extending prime outdoor dining patios for New York restaurants. Collaborating with a diverse mix of top chefs from 11 New York’s restaurants to create a unique, never-tried-before menu, featuring the chefs’ unique takes on New York’s most beloved dish: the pizza.