Due to the pandemic, over 60 million fans were missing out on their favorite food and beer on game day. So we developed Stella’s first ever major sports partnership through an at home delivery program that brought an elevated game day experience to fans homes. Piloting the program with the NY giants alumnus Victor Cruz and celebrity chef Daniella Soto-Innes we elevated and delivered stadium bites to fans homes in Manhattan, New York on the big game between the Giants and Eagles. The program received instant brand love, so much so, that we brought the program back for a Super Bowl LV at home activation; scaling the offering through delivery partner Blue Apron while hyping up the promotion on social with Victor Cruz and Eli Manning.